Real-time CRM data for better decisions

A prominent telecom operator faced major challenges in extracting and processing customer data from CRM systems in a timely manner. Existing dashboards operated at T-1 level and marketing teams lacked real-time insights for campaign execution.

Bentego designed and implemented an Operational Data Store (ODS) with real-time ETL pipelines. The system processes and delivers CRM data continuously, allowing dashboards and marketing systems to access up-to-the-minute customer insights.

With the new architecture, management dashboards operate in near real time, providing a consolidated, actionable view of customer activity. Marketing teams can now execute precision campaigns based on live data.

This transformation improved both internal decision-making and external customer engagement, positioning the operator for future innovation.