{"id":6119,"date":"2023-03-02T10:39:24","date_gmt":"2023-03-02T10:39:24","guid":{"rendered":"https:\/\/bentego.com\/pega-next-best-action-designer\/"},"modified":"2025-10-20T16:09:22","modified_gmt":"2025-10-20T16:09:22","slug":"pega-next-best-action-designer","status":"publish","type":"post","link":"https:\/\/bentego.com\/tr\/pega-next-best-action-designer\/","title":{"rendered":"Pega Next-Best-Action Designer"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-5074 aligncenter\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/pegalogo-297x300.png\" alt=\"\" width=\"297\" height=\"300\" \/><\/p>\n<p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda Big Data(<u>B\u00fcy\u00fck Veri<\/u>) kavram\u0131n\u0131n geli\u015fmesi, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n \u00e7e\u015fitlenmesi ve beklentilerin y\u00fckseli\u015fi beraberinde i\u015f ve teknoloji d\u00fcnyas\u0131 i\u00e7in baz\u0131 gereksinimleri meydana getirdi. Tam bu noktada, geleneksel y\u00f6ntemlerden daha h\u0131zl\u0131 ve daha stabil olan Pega\u2019n\u0131n, Customer Decision Hub(<u>M\u00fc\u015fteri Karar Merkezi<\/u>) devreye giriyor. K\u0131sa \u00f6zetle Pega, Java programlama dili ile geli\u015ftirilmi\u015f, i\u00e7erisinde Drag-and-Drop(<u>S\u00fcr\u00fckle ve B\u0131rak<\/u>) unsurlar\u0131n\u0131 da bar\u0131nd\u0131ran bir Low-Code(<u>Az Kod Gereksinimli<\/u>) platform. Bu yaz\u0131mda Customer Decision Hub\u2019\u0131n \u00f6nemli bir par\u00e7as\u0131 olan Next-Best-Action Designer(<u>S\u0131radaki En \u0130yi Eylem Tasar\u0131m\u0131<\/u>) k\u0131sm\u0131n\u0131n temellerini a\u00e7\u0131klayaca\u011f\u0131m.<\/p>\n<p>NBA(Next-Best-Action) Designer, profilleri ve ihtiya\u00e7lar\u0131 do\u011frultusunda, baz\u0131 kanallar \u00fczerinden, s\u0131radaki en iyi eylemi m\u00fc\u015fterilere sunmay\u0131 sa\u011flayan bir merkezi aray\u00fczd\u00fcr. NBA Designer\u2019\u0131n bu \u00f6zelliklerini 5 ba\u015fl\u0131k alt\u0131nda inceleyece\u011fiz. Bunlar Taxonomy, Engagement Policies, Constraints, Arbitration ve Channels.<\/p>\n<p><strong>1-)Taxonomy(S\u0131n\u0131fland\u0131rma)<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5080\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/taxonomy_auto_x2_colored_toned_light_ai.png\" alt=\"\" width=\"2128\" height=\"996\" \/><\/p>\n<p>S\u0131n\u0131fland\u0131rma, i\u015flerimizin yap\u0131s\u0131n\u0131 ve i\u015flerimiz aras\u0131ndaki hiyerar\u015fiyi olu\u015fturdu\u011fumuz k\u0131s\u0131md\u0131r. \u0130\u015f yap\u0131s\u0131n\u0131 Business Issues(<u>\u0130\u015f Meseleleri<\/u>) ve Business Groups(<u>\u0130\u015f Gruplar\u0131<\/u>) olarak ikiye ay\u0131r\u0131yoruz. \u0130\u015fin hiyerar\u015fisini ise i\u015f gruplar\u0131n\u0131n alt ba\u015fl\u0131klar\u0131 olacak \u015fekilde i\u015f meselelerini ekleyerek sa\u011fl\u0131yoruz. Yukar\u0131daki g\u00f6rselden yola \u00e7\u0131karsak;<\/p>\n<ul>\n<li>Acquisition(<u>Kazan\u00e7<\/u>) business group,<\/li>\n<\/ul>\n<p>&gt;Loans(<u>Krediler)<\/u><\/p>\n<p>&gt;Credit Cards(<u>Kredi Kartlar\u0131<\/u>)<\/p>\n<p>&gt;Mortgage(<u>\u0130potek<\/u>)<\/p>\n<p>ise business issues olmaktad\u0131r. Bu s\u0131n\u0131fland\u0131rma sayesinde i\u015flerimizin takibi ve stabilitesi daha kolay hale gelmektedir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>2-)Constraints(S\u0131n\u0131rland\u0131rma)<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5081\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/constraints.png\" alt=\"\" width=\"989\" height=\"558\" \/><\/p>\n<p>S\u0131n\u0131rland\u0131rma, kanallar \u00fczerinde m\u00fc\u015fteriye ne s\u0131kl\u0131kla ve hangi kanal \u00fczerinden ula\u015faca\u011f\u0131m\u0131z\u0131 belirledi\u011fimiz k\u0131s\u0131md\u0131r. Bunu Customer Contact Limits(<u>M\u00fc\u015fteriyle \u0130leti\u015fim S\u0131n\u0131r\u0131<\/u>)ve Contact Policy Library(<u>\u0130leti\u015fim Politikas\u0131 K\u00fct\u00fcphanesi<\/u>) olarak ikiye ay\u0131r\u0131yoruz.<\/p>\n<p><strong>Customer Contact Limits<\/strong> ve <strong>Contact Policy Library<\/strong> birbirine \u00e7ok benzer iki yap\u0131d\u0131r. Aralar\u0131ndaki temel fark Contact Policy Library m\u00fc\u015fterinin eylemlerine dayal\u0131 ileti\u015fim s\u0131n\u0131rlar\u0131 \u00e7izerken, Customer Contact Limits m\u00fc\u015fteri eylemlerinden ba\u011f\u0131ms\u0131z ileti\u015fim s\u0131n\u0131rlar\u0131 koyar. Contact Policy\u2019e \u00f6rnek olarak \u201c7 g\u00fcn boyunca g\u00f6nderilen tekliflerine m\u00fc\u015fterinin tepkisini takip et; e\u011fer 1 kez reddederse 30 g\u00fcn boyunca teklif verme.\u201d diyebiliriz. Contact Limits i\u00e7in bu basit\u00e7e \u201cM\u00fc\u015fteriye haftada 1 kez SMS yoluyla ula\u015f.\u201d oluyor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3-)Engagement Policies(Etkile\u015fim \u0130lkeleri)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5082\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/engagementpolicies_auto_x2_colored_toned_light_ai.png\" alt=\"\" width=\"2118\" height=\"1224\" \/><\/p>\n<p>Engagement policies, durum ve eylemleri m\u00fc\u015fteriye uygunluk ve uygulanabilirlik k\u0131sm\u0131na a\u00e7\u0131kl\u0131k getirir. Engagement Policy \u00f6nerme filtresi, i\u015f grubu d\u00fczeyinde strateji olu\u015fturmak dahil olmak \u00fczere bir dizi yap\u0131 olu\u015fturur. Strateji eylemleri i\u00e7e aktar\u0131r ve eylemin etkin olmas\u0131n\u0131 sa\u011flar. Engagement Policy 4 k\u0131s\u0131mdan olu\u015fur. Bunlar: Eligibility, Applicability, Suitability ve Contact Policy.<\/p>\n<p><strong>Eligibility<\/strong>, m\u00fc\u015fterinin belirli durumlar kar\u015f\u0131s\u0131nda mutlaka sahip olmas\u0131 gereken nitelikleri belirledi\u011fimiz k\u0131s\u0131md\u0131r. \u00d6rne\u011fin: Kredi kart\u0131 \u00e7\u0131kartmak isteyen ki\u015finin, 18 ve \u00fczeri ya\u015f olmas\u0131 zorunlulu\u011fu.<\/p>\n<p><strong>Suitability<\/strong>, m\u00fc\u015fterinin \u00e7\u0131kar\u0131na en uygun olan teklifi sunmak ad\u0131na ayarlanan k\u0131s\u0131md\u0131r. \u00d6rne\u011fin: \u00d6demelerinde temerr\u00fcde d\u00fc\u015fen(<u>borcunu zaman\u0131nda, usul\u00fcnce \u00f6dememek<\/u>) bir m\u00fc\u015fteriye kredi kart\u0131 \u00f6nermek uygun olmaz.<\/p>\n<p><strong>Applicability<\/strong>, eylem ya da teklifin m\u00fc\u015fteriye uygunlu\u011funu \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fcz k\u0131s\u0131m. \u00d6rne\u011fin: X telefon modeline sahip m\u00fc\u015fteriye, X model telefonun o an indirimde olmas\u0131 m\u00fc\u015fteri i\u00e7in ge\u00e7erli olmayabilir.<\/p>\n<p><strong>Contact Policy<\/strong>, Constraints k\u0131sm\u0131nda a\u00e7\u0131kl\u0131k getirildi\u011fi gibi; m\u00fc\u015fteri ile belirli ko\u015fullar kar\u015f\u0131s\u0131nda ileti\u015fim s\u0131n\u0131rlar\u0131 ekledi\u011fimiz k\u0131s\u0131m. \u00d6rne\u011fin: \u201c7 g\u00fcn boyunca m\u00fc\u015fterinin reddetmelerini takip et; e\u011fer \u00f6nerilen herhangi bir teklife red verdiyse, 30 g\u00fcn boyunca m\u00fc\u015fteriye teklif sunma.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4-)Arbitration(\u00d6nceliklendirme)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5083\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/arbitration_auto_x2_colored_toned_light_ai.png\" alt=\"\" width=\"2124\" height=\"1106\" \/><\/p>\n<p>Arbitration; strateji \u00e7er\u00e7evesince uygun olan eylemlerin \u00f6nceliklendirmesini belirler. Arbitration, Customer Relevance(<u>M\u00fc\u015fteri Merkezli<\/u>) k\u0131s\u0131mda Propensity ve Context Weighting; Business Priority(<u>\u0130\u015fletme \u00d6ncelikleri<\/u>) k\u0131sm\u0131nda Business Value ve Business Levers kurallar\u0131 olmak \u00fczere 2 ana ba\u015fl\u0131\u011fa ayr\u0131l\u0131r.<\/p>\n<ul>\n<li><strong>Customer Relevance<\/strong><\/li>\n<\/ul>\n<p><strong>Propensity<\/strong>, strateji i\u00e7erisindeki<em> Adaptive Mode<\/em>l sayesinde m\u00fc\u015fterinin e\u011filimine g\u00f6re bir skor belirler ve bu skora g\u00f6re teklif veya eylemi \u00f6nceliklendirilir. \u00d6rne\u011fin: Ald\u0131\u011f\u0131 telefonlar\u0131n \u00e7o\u011fu ya da hepsinin X markas\u0131na ait olan m\u00fc\u015fterinin, yine X marka telefon sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek olmas\u0131 gibi.<\/p>\n<p><strong>Context Weighting<\/strong>, belirli eylemlerin daha \u00f6nemli olmas\u0131 durumuna a\u00e7\u0131kl\u0131k getirir. \u00d6rne\u011fin: M\u00fc\u015fterinin adresi de\u011fi\u015ftiyse sistemlerde acilen g\u00fcncellenmesi gerekti\u011fi gibi.<\/p>\n<ul>\n<li><strong>Business Priority<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>Business Value<\/strong> k\u0131sm\u0131nda bir eylemin finansal de\u011ferine ve getirisine g\u00f6re \u00f6nceliklendirilir. De\u011ferini bilmiyor isek <em>CalculateValueExtension<\/em> stratejisini kullanabiliriz.<\/p>\n<p><strong>Business Levers<\/strong> ise ni\u015f ve spesifik i\u015fleri \u00f6nceliklendirdi\u011fimiz k\u0131s\u0131md\u0131r.<\/p>\n<p><strong>5-)Channels(Kanallar)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5084\" src=\"https:\/\/bentego.com\/wp-content\/uploads\/2023\/03\/channels_auto_x2_colored_toned_light_ai.png\" alt=\"\" width=\"2134\" height=\"1230\" \/><\/p>\n<p>Channels k\u0131sm\u0131 Outbound(i\u015fletmenin m\u00fc\u015fteriye) ve Inbound(m\u00fc\u015fterinin i\u015fletmeye) ula\u015f\u0131p ileti\u015fime ge\u00e7ebilmesi durumlar\u0131n\u0131 belirledi\u011fimiz k\u0131s\u0131md\u0131r. Yukar\u0131da halihaz\u0131rda olanlar\u0131n haricinde kanallar <em>ChannelSettings<\/em> DDR\u2019\u0131 \u00fczerinden eklenebilir ve bu eklenilen kanal <em>Other<\/em> olarak g\u00f6z\u00fck\u00fcr.<\/p>\n<p><strong>Triggers<\/strong> k\u0131sm\u0131 Next-Best-Action strateji \u00e7er\u00e7evesi, Container REST API&#8217;\u0131m\u0131z ve Kafka olay ak\u0131\u015f\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla ger\u00e7ek zamanl\u0131 kanallar taraf\u0131ndan ve planl\u0131 olarak \u00e7a\u011fr\u0131labilir.<\/p>\n<p>E\u011fer geli\u015ftirici bu triggerlardan(<u>tetikleyicilerden<\/u>) birini tan\u0131mlad\u0131 ise, NBA Designer, belirtilen i\u015f yap\u0131s\u0131 ve hiyerar\u015fisine dayal\u0131 bir strateji ile veri ak\u0131\u015f\u0131 olu\u015fturur. Sistem taraf\u0131ndan olu\u015fturulan ak\u0131\u015flar\u0131 g\u00f6r\u00fcnt\u00fcle ayar\u0131 etkinle\u015ftirildi ise, olu\u015fturulan bu veri ak\u0131\u015flar\u0131 <em>View system generated flows<\/em> sayfas\u0131nda g\u00f6r\u00fclebilir.<\/p>\n<p><strong>KAYNAKLAR<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/community.pega.com\/blog\/how-implement-pega-customer-decision-hub-using-pega-expresstm-delivery-approach-build-phase?\"><strong>https:\/\/community.pega.com\/blog\/how-implement-pega-customer-decision-hub-using-pega-expresstm-delivery-approach-build-phase?<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/next-best-action-designer-taxonomy\"><strong>https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/next-best-action-designer-taxonomy<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/next-best-action-designer-constraints\"><strong>https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/next-best-action-designer-constraints<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-engagement-policies\"><strong>https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-engagement-policies<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-arbitration\"><strong>https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-arbitration<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-channels\"><strong>https:\/\/docs-previous.pega.com\/pega-customer-decision-hub-user-guide\/85\/understanding-next-best-action-designer-channels<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda Big Data(B\u00fcy\u00fck Veri) kavram\u0131n\u0131n geli\u015fmesi, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n \u00e7e\u015fitlenmesi ve beklentilerin y\u00fckseli\u015fi beraberinde i\u015f ve teknoloji d\u00fcnyas\u0131 i\u00e7in baz\u0131 gereksinimleri meydana [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[87],"tags":[128,129,130,131,132,133,134,135,136],"class_list":["post-6119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-arbitration-tr","tag-channels-tr","tag-constraints-tr","tag-customer-decision-hub-tr","tag-engagement-policies-tr","tag-nba-designer-tr","tag-next-best-action-tr","tag-pega-tr","tag-taxonomy-tr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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