{"id":6093,"date":"2025-06-17T17:58:41","date_gmt":"2025-06-17T17:58:41","guid":{"rendered":"https:\/\/bentego.com\/daha-akilli-araclar-daha-akilli-musteri-etkilesimi\/"},"modified":"2025-10-20T16:09:49","modified_gmt":"2025-10-20T16:09:49","slug":"daha-akilli-araclar-daha-akilli-musteri-etkilesimi","status":"publish","type":"post","link":"https:\/\/bentego.com\/tr\/daha-akilli-araclar-daha-akilli-musteri-etkilesimi\/","title":{"rendered":"Daha ak\u0131ll\u0131 ara\u00e7lar, daha ak\u0131ll\u0131 m\u00fc\u015fteri etkile\u015fimi"},"content":{"rendered":"\n<p>K\u00fcresel bir otomotiv \u00fcreticisi olan i\u015f orta\u011f\u0131m\u0131z, ba\u011fl\u0131 ara\u00e7lardan (connected car) gelen devasa sens\u00f6r verilerini i\u015fleyecek sa\u011flam bir altyap\u0131ya ihtiya\u00e7 duyuyordu. Hedefleri; m\u00fc\u015fteri deneyimini zenginle\u015ftirmek, \u00f6ng\u00f6r\u00fcc\u00fc bak\u0131m\u0131 m\u00fcmk\u00fcn k\u0131lmak ve kampanya hedeflemeyi ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fclerle optimize etmekti. <\/p>\n\n<p>Onlar i\u00e7in farkl\u0131 ara\u00e7 platformlar\u0131ndan gelen sens\u00f6r verilerini y\u00f6netmek \u00fczere \u00f6l\u00e7eklenebilir ve ger\u00e7ek zamanl\u0131 bir veri altyap\u0131s\u0131 geli\u015ftirdik. Bu altyap\u0131, geli\u015fmi\u015f veri hatlar\u0131 sayesinde \u00e7e\u015fitli ara\u00e7 bile\u015fenlerini s\u00fcrekli izliyor, olas\u0131 sorunlar\u0131 tespit ediyor ve m\u00fc\u015fterilere an\u0131nda bildirim g\u00f6nderiyor. <\/p>\n\n<p>Bu sayede i\u015f orta\u011f\u0131m\u0131z, hem ilgisiz mesajlar\u0131 azaltt\u0131 hem de hem m\u00fc\u015fterilere ve pazarlama ekiplerine daha anlaml\u0131 i\u00e7g\u00f6r\u00fcler sunmya ba\u015flad\u0131.<\/p>\n\n<p>Ayn\u0131 zamanda markan\u0131n m\u00fc\u015fteri deneyimi ve sat\u0131\u015f sonras\u0131 hizmetlerin temel yap\u0131 ta\u015flar\u0131ndan biri haline geldi.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcresel bir otomotiv \u00fcreticisi olan i\u015f orta\u011f\u0131m\u0131z, ba\u011fl\u0131 ara\u00e7lardan (connected car) gelen devasa sens\u00f6r verilerini i\u015fleyecek sa\u011flam bir altyap\u0131ya ihtiya\u00e7 duyuyordu. Hedefleri; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-6093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basari-hikayelerimiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daha ak\u0131ll\u0131 ara\u00e7lar, daha ak\u0131ll\u0131 m\u00fc\u015fteri etkile\u015fimi - Bentego<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bentego.com\/tr\/daha-akilli-araclar-daha-akilli-musteri-etkilesimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daha ak\u0131ll\u0131 ara\u00e7lar, daha ak\u0131ll\u0131 m\u00fc\u015fteri etkile\u015fimi - Bentego\" \/>\n<meta property=\"og:description\" content=\"K\u00fcresel bir otomotiv \u00fcreticisi olan i\u015f orta\u011f\u0131m\u0131z, ba\u011fl\u0131 ara\u00e7lardan (connected car) gelen devasa sens\u00f6r verilerini i\u015fleyecek sa\u011flam bir altyap\u0131ya ihtiya\u00e7 duyuyordu. 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